YOU GOT THIS
Chapter 2: Euro/Copa 24
client: adidas
role: Creative direction
Leading up to the Euro 2024 & Copa 2024, the campaign shines a light on how, alongside the excitement, international football can bring an added level of pressure to each player’s game.
Narrated by England legend David Beckham, the film reminds players - whether competing as defending champions or making their tournament debut - to reframe pressure and focus on the positive rallying cry ‘You Got This’ as they walk onto the pitch at this year’s biggest football tournaments.
Shot with DIVISION & the talented Sanjay De Silva!
TBWA\Neboko + TBWA\London
Chief Creative Officer TBWA\Neboko: Darre van Dijk
Chief Creative Officer TBWA\London: Andy Jex
Executive Creative Director: Peter Khoury
Creative Director: Lauren Coates
Creative Director: Thomas Jullien
Sr. Creative: Dan Kenny
Sr. Creative: Matt Tassell
Sr. Art Director: Kaz Salemink
Lead Designer adidas: Callum Jackson
Designer: Finn Mullan
Global Brand Leader: Caroline Jackson
Business Director: Tomas Pruijs
Brand Director: Codruta Arbore
Sr. Brand Manager: Emma Chote
Chief Strategy Officer: Natalie Gruis
Global Strategy Director: Peter Kormanyos
Sr. Strategist: Charlie Wright
Executive Producer: Rosemarie Praaning
Sr. Lead Producer: Rick Naudé
Sr. Producer: Janene Fitzgerald
Sr. Producer: Elise Hagedoorn
Content Producer: Olivier Nass