ADIDAS WORLD CUP CAMPAIGN
FAMILY REUNION
client: adidas
role: creative direction
every four years, the world of football get together to celebrate one of the biggest event in the world of Sport: the world cup of football.
it was the perfect opportunity to reignite the fun in football in the most unexpected way possible: with the best family reunion ever.
we manage to work with Players including Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro "Pedri" González López and Serge Gnabry are shown getting ready for the tournament.
Each has different ritual and things that make them unique, from eating footballs for breakfast to assembling a puzzle.
Accompanied by the voiceover of adidas amsbassdor Stormzy, and directed by Nina Holmgren.
ECD: Theodor Arhio
Creative Director: Thomas Jullien
Senior Art Director: Nico Marks / Gaia Gallinaro
Senior Copywriter: Mari McMurray
Copywriter: Isaiah Browning
Global Business Leader: Caroline Jackson
Business Director: Tomas Pruijs / Ken Nakamura
Brand Director: Mounir Bekkouche / Adrian Canillo
Brand Manager: Louis Cexus / Bessie Xie
Strategy Director: Lauren Mcilroy
Performance & Growth Director: Lennart Eshuis
Executive Producer: Rosemarie Praaning
Director of Integrated Production: Kat Urban
Sr Producer: Izabela Frank / Rick Naude
Jr Producer: Eric Koshimizu
Jr. Content Producer: Borbala Toth
Lead Designer: Ray Adams
Senior Designer: Xavi Teruel Blanco
Business Affairs Director: Christine Claussen
Production & Partners Director: Nina Holmgren
Prod Co: SMUGGLER
Executive Producers: Patrick Milling-Smith and Brian Carmody
MD/Executive Producer: Sue Yeon Ahn
Line Producer: Ray Leakey
DoP: Paul Özgür
Prod Designer: Marcus Rowland
Prod Coordinator: Alexandra Michaels
Director’s Assistant: Chirolles Khalil
Edit House: Cabin Editing Company
Editor: Matt Schaff
Assistant Editor: Eduardo Wong
Producer: Michelle Dorsch
VFX & Finishing: Carbon
Executive Producer: Matthew McManus
Senior Producer: Nathan Lueptow
Creative Director: Tommy Smith
VFX 2006 Messi: Ambassadors
Editor: Adriana Legay
Sound Design & Mix: Raphaël Ajuelos
Foley: Romain Sturma
Color Grade: Company3 + Ethos Studio
Colorist: Joseph Bicknell + Dante Pasquinelli
Colorist: Executive Producer: James Drew
Head of Production: Natasha Sattler
Producer: Nat Tereshchenko
Film Out processing for : Digital to Film Conversion by FotoKem SHIFTai
Family Portrait Artist: Carling Jackson