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To celebrate and give tribute to Messi last world cup and career, we created the impossible rondo. 5 Messi, one of each world cup he played, playing a game of rondo. A unique and authentic way to create the impossible. Ahat is better than one Leo Messi? 5.
The VFX is a mix of CGI and AI (deepfake).
Apart of serving as a tribute to the career of the 34-year-old, we also honored the late-Diego Armando Maradona by using the same song in the short-film (Opus - Live is life), as the iconic video of "El Pibe De Oro" warming up with Napoli in the 1989 UEFA Cup Final.
THE IMPOSSIBLE RONDO
client: adidas
role: Creative direction
CREDITS
TBWA\Neboko
Creative Director: Thomas Jullien / Enric Soldevila
Sr Art Directors: Nico Marks / Gaia Gallinaro
Global Business Leader: Caroline Jackson
Business Director: Tomas Pruijs
Brand Director: Mounir Bekkouche
Brand Manager: Louis Cexus
Strategy Director: Lauren Mcilroy
Performance & Growth Director: Lennart Eshuis
Executive Producer: Rosemarie Praaning
Sr Producer: Rick Naude / Elise Hagedoorn
Producer: Diego Basualdo
Jr. Content Producer: Borbala Toth
Lead Designer: Ray Adams
Senior Designer: Xavi Teruel Blanco
Business Affairs Director: Emilie Douque
Production & Partners Production Company: Iconoclast Paris
Director: Ian Ruschel
DOP: Pat Aldinger
Executive Producer: Jean-Pierre Gavini
Line Producer: Maxime Brun
VFX: Ambassadors
VFX Producer: Michelle Kruger
VFX Supervisors: Jeroen van Berkel, Sil Bulterman
Artificial Intelligence: Revel.ai
Executive Producer AI: Paul Sluimers
Creative Director AI: Bob de Jong
Editor: Adriana Legay
Grading: Company3
Colorist: Joseph Bicknell
Sound design: Idea Sonora
Sound Final Mix: Grand Central Studios
THE IMPOSSIBLE RONDO - Photography
Production Company: CANADA
Photographer: Lou Escobar + Manu Faugue + Dani Pujalte
Photo Agent and Producer: Maria Vives
Producer: Laura Lepre
Post Production: Loupe&Co
Retouchers: Dario Fusnecher + Guillaume Koening