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What do a green football boot and Rick and Morty have in common?
Not much one could say. Think again. With the launch of X Speedportal we have created a campaign for adidas football, deep diving into culture and allowing us to make football fun and relevant to this generation again.
With this campaing launching the new X Speedportal boot, we managed to enter a different universe. Creating a unique film and cross over with the most exciting show there is. Reaching our young audience in a way they couldn’t expect.
adidas x rick & morty
client: adidas
role: Creative direction
CREDITS
Chief Creative Officer Darre van Dijk / TWBA\NEBOKO
Executive Creative Director Thierry Albert / TBWA\NEBOKO
Creative Director Thomas Jullien / TBWA\NEBOKO
Art Director Jeremy Pedro / TBWA\NEBOKO
Copywriter Toby Castle-Smith / TBWA\NEBOKO
Business Director Valdemar Domingos / TBWA\NEBOKO
Brand Director Codruta Arbore / TBWA\NEBOKO
Brand Manager Emma Chote / TBWA\NEBOKO
Brand Coordinator Marco Baldasso / TBWA\NEBOKO
Executive Producer Rosemarie Praaning / TBWA\NEBOKO
Senior Producer Elise Hagedoorn / TBWA\NEBOKO
Producer Aaron McEnaney / TBWA\NEBOKO
Senior Designer Maria Rull / TBWA\NEBOKO
Designer Iolo Wynn Cowell / TBWA\NEBOKO
Strategy Director Lauren Mcilroy / TBWA\NEBOKO
Strategist Charlie Wright / TBWA\NEBOKO
Business Director Natalia Forster / TBWA\NEBOKO
Photographer Carles Carabí
Photographer Olly Burn
Creator, Executive Producer Justin Roiland / Adult Swim
Creator, Executive Producer Dan Harmon / Adult Swim
SVP, Marketing and Partnerships Jill King / Adult Swim
Sr. Director, Brand Partnerships Edward Poole / Adult Swim
Manager, Brand Partnerships Erin Scruggs / Adult Swim
VP, Creative Director Gill Austin / Adult Swim
Director of Production Vanessa Palacios / Adult Swim
Sr. Editor Sara Hardy / Adult Swim
Sound Designer Brent Busby / Adult Swim
Sr. Director Aaron Weiler / Adult Swim
Creative Director Brandon Lively / Adult Swim
Assoc. Art Director Elyse Salazar / Adult Swim
Director of Production Eric Nelson / Adult Swim
Senior Media Producer Penny Pijnenburg / adidas
Senior Producer James Pinnington / adidas
Creative Shoot Producer Greta Bridekirk / adidas
Manager Brand Communication Football Nikolai Ehrentraut / adidas
Global Director Brand Communication Gonzalo Calvo / adidas
Head of Global Brand Marketing Football Matt Davidson / adidas
Senior Global Brand Communications Manager Football Jara Velilla / adidas
Associate Strategy Director Federica Novarese / MediaCom
Global Strategy Director Julian Leeper / MediaCom
Creative Director Ben Schosmann / attitude
Business Director Lucca Bergallo / attitude
Brand Manager Justin Kniesel / attitude
Designer Etienne Vles / attitude
Producer Bhavna Shivayogimath / attitude
Director Adrien Lagier / Adeus
Director Ousmane Ly / Adeus
Line production company Olga Jabal / 24/7 sports
Line production company Michelle O’Brien / Sugar Free TV
Line production company Cavit Erginsoy / AprilMay London
Editor Brian Ent / Kapsalon
Editor Milan Beltman / Kapsalon
Grading Job te Veldhuis / De Grot
Online Robin Hancock / De Grot
Head of Production Ivor Goldberg / PostPanics
VFX Producer Niki Nikolaou / PostPanics
VFX Supervisor Chris Staves / PostPanics
Comp Supervisor Guido Ekker / PostPanics
CG supervisor Jef Fleurkens / PostPanics
VFX artist Charleton Marcelina / PostPanics
VFX artist Janneke van der Wel / PostPanics
VFX Artist Vincent Boudewijn / PostPanics
Sound design / Music mix Niels den Otter / Audentity
Sound design / Music mix Luuk van de Mosselaer / Audentity
Sound design Sjoerd Limberger / Audentity
Sound design Ian Alken / Audentity
