023 adidas x rick & morty
What do a green football boot and Rick and Morty have in common?
Not much one could say. Think again. With the launch of X Speedportal we have created a campaign for adidas football, deep diving into culture and allowing us to make football fun and relevant to this generation again.
With this campaing launching the new X Speedportal boot, we managed to enter a different universe. Creating a unique film and cross over with the most exciting show there is. Reaching our young audience in a way they couldn’t expect.
role: Creative direction
