adidas

The impossible rondo

adidas

The impossible rondo

adidas

The impossible rondo

022 the impossible rondo

To celebrate and give tribute to Messi last world cup and career, we created the impossible rondo. 5 Messi, one of each world cup he played, playing a game of rondo. A unique and authentic way to create the impossible. Ahat is better than one Leo Messi? 5.

Apart of serving as a tribute to the career of the 34-year-old, we also honored the late-Diego Armando Maradona by using the same song in the short-film (Opus - Live is life), as the iconic video of "El Pibe De Oro" warming up with Napoli in the 1989 UEFA Cup Final.

role: Creative direction

Client

adidas

Project Type

World Cup 22 Brand Campaign

Timeline

2022

Overview

Creative Director: Thomas Jullien Creative Director :Enric Soldevila Sr Art Directors: Nico Marks / Gaia Gallinaro Global Business Leader: Caroline Jackson Business Director: Tomas Pruijs Brand Director: Mounir Bekkouche Brand Manager: Louis Cexus Strategy Director: Lauren Mcilroy Performance & Growth Director: Lennart Eshuis Executive Producer: Rosemarie Praaning Sr Producer: Rick Naude / Elise Hagedoorn Producer: Diego Basualdo Jr. Content Producer: Borbala Toth Lead Designer: Ray Adams Senior Designer: Xavi Teruel Blanco Business Affairs Director: Emilie Douque Production & Partners Production Company: Iconoclast Paris Director: Ian Ruschel DOP: Pat Aldinger VFX Ambassadors VFX Producer: Michelle Kruger VFX Supervisors: Jeroen van Berkel, Sil Bulterman Artificial Intelligence: Revel.ai Executive Producer AI: Paul Sluimers Creative Director AI: Bob de Jong Editor: Adriana Legay Grading Company3 Colorist: Joseph Bicknell Sound design: Idea Sonora Sound Final Mix: Grand Central Studios

THOMAS JULLIEN

THOMAS JULLIEN

THOMAS JULLIEN


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.