adidas euro/copa '24

You Got This

adidas euro/copa '24

You Got This

adidas euro/copa '24

You Got This

020 euro/copa 2024

Leading up to the Euro 2024 & Copa 2024, the campaign shines a light on how, alongside the excitement, international football can bring an added level of pressure to each player’s game.

Narrated by England legend David Beckham, the film reminds players - whether competing as defending champions or making their tournament debut - to reframe pressure and focus on the positive rallying cry ‘You Got This’ as they walk onto the pitch at this year’s biggest football tournaments.

role: Creative direction

Client

adidas

Project Type

Brand Campaign

Timeline

2024

Overview

Shot with DIVISION & the talented Sanjay De Silva! TBWA\Neboko + TBWA\London Chief Creative Officer: Darre van Dijk Chief Creative Officer: Andy Jex Executive Creative Director: Peter Khoury Creative Director: Lauren Coates Creative Director: Thomas Jullien Sr. Creative: Dan Kenny Sr. Creative: Matt Tassell Sr. Art Director: Kaz Salemink Lead Designer adidas: Callum Jackson Designer: Finn Mullan Global Brand Leader: Caroline Jackson Business Director: Tomas Pruijs Brand Director: Codruta Arbore Sr. Brand Manager: Emma Chote Chief Strategy Officer: Natalie Gruis Global Strategy Director: Peter Kormanyos Sr. Strategist: Charlie Wright Executive Producer: Rosemarie Praaning Sr. Lead Producer: Rick Naudé Sr. Producer: Janene Fitzgerald Sr. Producer: Elise Hagedoorn Content Producer: Olivier Nass

THOMAS JULLIEN

THOMAS JULLIEN

THOMAS JULLIEN


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.