adidas WC22

family reunion

adidas WC22

family reunion

adidas WC22

family reunion

019 WC22 family reunion

Every four years, the world of football get together to celebrate one of the biggest event in the world of Sport: the world cup of football.
it was the perfect opportunity to reignite the fun in football in the most unexpected way possible: with the best family reunion ever.

We manage to work with Players including Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro "Pedri" González López and Serge Gnabry are shown getting ready for the tournament.

Each has different ritual and things that make them unique, from eating footballs for breakfast to assembling a puzzle.

Accompanied by the voiceover of adidas amsbassdor Stormzy, and directed by Nina Holmgren.

role: Creative direction

THOMAS JULLIEN

THOMAS JULLIEN

THOMAS JULLIEN


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.