The impossible

billboard

The impossible

billboard

The impossible

billboard

018 The impossible bilboard

For Messi’s win at the World Cup 2022, we simply went with its slogan, “Impossible is Nothing." and posted the image on social media while in the Middle East, the creative, by TBWA\Worldwide, ran on a 3D billboard in Dubai, the "Dubai Frame," adapted by Vertex CGI.

role: Creative direction

Client

adidas

Project Type

Activation

Timeline

2022

Overview

Creative Director: Thomas Jullien / Enric Soldevila Global Business Leader: Caroline Jackson Business Director: Tomas Pruijs Brand Director: Mounir Bekkouche Brand Manager: Louis Cexus Strategy Director: Lauren Mcilroy Performance & Growth Director: Lennart Eshuis Executive Producer: Rosemarie Praaning

THOMAS JULLIEN

THOMAS JULLIEN

THOMAS JULLIEN


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.