adidas

Olympic Games 2024

adidas

Olympic Games 2024

adidas

Olympic Games 2024

016 Olympic Games 2024

Pressure is inevitable when you spend your life training for a single decisive moment in front of the entire world. Our campaign celebrates the power of self-belief in the face of that pressure.

role: Creative direction

Client

Benjamin Hayes

Project Type

Brand Campaign

Timeline

2024

Overview

Chief Creative Officer: Darre van Dijk Creative Director: Thomas Jullien Creative Director: Darren Cronje Creative Director: Simone Di Laus Creative Director: James Andrews Art Director: Jeremy Pedro Copywriter: Toby Castle-Smith Copywriter: Nick Bristow Brand Director: Codruta Arbore Executive Producer: Rosemarie Praaning Senior Producer: Annelien Orbie DIrector: Matt Baron Photographer: Robbie Lawrence

THOMAS JULLIEN

THOMAS JULLIEN

THOMAS JULLIEN


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.