adidas Ultraboost 19

Reboosted

adidas Ultraboost 19

Reboosted

adidas Ultraboost 19

Reboosted

013 Ultraboost19 Reboosted

Rethought. Recoded. Reboosted. The adidas UltraBOOST 19 is the most responsive offering from adidas to date. adidas designers and developers worked with thousands of runners across the globe to completely revamp the famed running shoe. Lighter. Faster. This new design went from 17 pieces to 4 for a performance-driven, game-changing running experience.

role: Creative direction

Client

adidas

Project Type

Product Campaign

Timeline

2021

Overview

Creative Director: Thomas Jullien Creative Director: Andre Gray Business Director: Tomas Pruijs Brand Manager: Catherine Dawson Producer: Rosemarie Praaning Director: Tom bender Photographer: Marcus Smith, Shaun Mendiola Animation studio: Golden wolf

THOMAS JULLIEN

THOMAS JULLIEN

THOMAS JULLIEN


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.