Ajax x adidas

XXX

Ajax x adidas

XXX

Ajax x adidas

XXX

004 Ajax XXX

In 2017, Ajax reached the final of an European cup 22 years after the last one. Ajax wanted to show the pride of Amsterdam prior to the final against Manchester United.

We turned the famous XXX, symbol of Amsterdam, into a way to show your support to the team.

role: Creative direction

Client

adidas

Project Type

Product Campaign

Timeline

2017

Overview

Creative Director: Thomas Jullien Creative Director: Francesco Naopoleon

THOMAS JULLIEN

THOMAS JULLIEN

THOMAS JULLIEN


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.


With 15+ years in the advertising game, I’ve built bold, multi-award-winning campaigns across sports, FMCG, and automotive brands. I’m particularly interested in the intersection of emerging technologies and traditional media, exploring how AI can enhance creativity and help shape what’s next for brands.