The greatest never settle, they know there is always more to come.

Greatness is not in the goals or the glory, but in finding a way to always be better. 

This campaign is about the mindset required to achieve true greatness, from the perspective of one of the greatest of all time, Lionel Messi. Already well established on the pantheon of footballers, yet again he has taken on another challenge, and another chance to prove himself. A topical piece that sheds light on Messi’s mindset as he acknowledges his success at Barcelona, anticipates his opportunities at his new club and elaborates on the mindset he has maintained throughout his career. 

Shot in a bespoke Gatorade practice facility, the film sees Messi finishing practice and taking a moment to ponder on what greatness means to him

role: Creative direction