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adidas: Ultraboost19: REBOOSTED

Rethought. Recoded. Reboosted. The adidas UltraBOOST 19 is the most responsive offering from adidas to date. adidas designers and developers worked with thousands of runners across the globe to completely revamp the famed running shoe. Lighter. Faster. This new design went from 17 pieces to 4 for a performance-driven, game-changing running experience.

client: adidas
role: Creative direction

CREDITS

Creative Directors:

Thomas Jullien & Andre Grey

Business Director: Tomas Pruijs

Brand Manager: Catherine Dawson

Producer: Rosemarie Praaning

Director: Tom bender

Photographer: Marcus Smith, Shaun Mendiola

Animation studio: Golden wolf

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