ING - World, Here I Come

We launched a campaign on schiphol airport for ing, called “world, here i come” to position itself ing as the bank that empowers people to stay a step ahead in life and in business.

One of the assets is a set of posters featured in the air-bridges. with a simple photo passengers can save the highlights (tips on what to see and do) of some key travel destinations (such as london, paris, istanbul, new york, tokyo, etc.).

Cities in a click

We asked ten local artists from each of the featured cities to create an illustration reflecting the city, which gives every city a different look and feel. For example we asked Supersonic, a Shanghai based designer, Parisian designer Alexandre Godreau, who’s part of the 100 designers to follow on Behance, Kristopher Ho from Hong Kong who is widely known for his intricate detail, and London’s Charlie Davis, featured in Illustration Served.

In order to make sure that the tips are really useful, we collaborated with Lonely Planet and also relied on the illustrators knowing their city.