adidas - Run for the Oceans

8 million tons of plastic ends up in the ocean every year. adidas believes sport not only has the power to change lives but also the world. Last year adidas put those words into action with the first Run For The Oceans together with Parley for the Oceans. We've created a global toolkit for Run for the Oceans. In the activation communities are called upon to unite in one movement to raise awareness for the threat of marine plastic. Growing their commitment beyond a local activation to a global initiative, TBWA\NEBOKO developed creative assets to compliment the roll out to six key cities. To participate runners join on the GPS running app Runtastic. In China runners contribute their kilometers on the Joyrun app.

We've produced a suite of video content and an extensive toolkit together with director R.J. Sanchez of SNOW BEACH and photographer Sophie Hemels of Cake Photography.
The content features local adidas running communities and influencers taking the first step and setting the right example.

CREDITS
Art Director: Benjamin De Villiers
Copywriter: Andrew Maaldrink
Creative Director: Thomas Jullien
Chief Creative Officer: Darre Van Dijk
Agency: TBWA\Neboko

FILM
Agency Executive Producer: Rosemarie Praaning
Agency Producer: Blue Ter Burg, Holly Howard
Production Company: SNOW BEACH
Director: R.J. Sanchez
D.O.P: Nick Bupp
Executive Producer: Matt Zolly
Producer: Ryan Huffman
Editor: Niles Howard, Kevin Whelan
Post Production: Captcha
Colorist: Barry Clarke
Sound Design: The Ambassadors
Global Music Manager: Daniel Cross
Original Music: Format Entertainment x Math Club
Vocals: Tia P.

PHOTOGRAPHY
Agency Producer: Blue Ter Burg
Production Company: Cake
Photographer: Sophie Hemels
Retouching: Loupe Amsterdam

DOTCOM
Agency: Tribal DDB Amsterdam
Production: Media Monks
Campaign website: adidas.com/parley